I’m Saalik Simpo, a Brooklyn-based Art Director and Product Designer with over 20 years of experience delivering impactful digital solutions. Through my company, Imagination Theory, I’ve had the opportunity to work with Fortune 500 companies, leading projects that blend creativity with strategic thinking to solve real problems. Whether it’s AI-driven products, financial platforms, or healthcare tools, my focus is always on designing experiences that are personal, intuitive, and functional.
For me, design isn’t just about aesthetics—it’s about understanding the user’s needs and crafting solutions that fit seamlessly into their lives. Every project I take on is a chance to push boundaries, make connections, and deliver something that truly works for people, not just in terms of usability but in creating meaningful interactions. I believe great design is more than visuals—it’s about solving problems in a way that feels effortless, yet powerful.
A Visionary Since Early Childhood...
Since my earliest memories, the world of art has been my playground—a realm where I’ve delved into drawing, painting, sculpting, designing, and capturing moments through photography. Growing up in the vibrant city of San Francisco, California, I quickly discovered that my creative spirit refused to be confined to a single medium or style. Instead, I embraced the diversity of expression, eagerly exploring every avenue available to me.
This boundless curiosity led me down a path of artistic discovery, where I found myself collaborating with a myriad of individuals and companies on various design projects. From small-scale endeavors to large-scale productions, each opportunity served as a canvas for me to unleash my imagination and bring visions to life.
As the years passed, my skills continued to evolve and expand, encompassing not only traditional art forms but also emerging technologies and design trends. Whether it was directing artistic vision, crafting intuitive user experiences, or bringing visual concepts to fruition, I found fulfillment in the versatility of my craft.
Today, my portfolio reflects the breadth of my creative journey—a tapestry woven with threads of art direction, UI/UX design, graphic design, illustration, fashion, jewelry design, and beyond. Each piece tells a story of exploration, innovation, and relentless passion for the world of design. And as I continue to push the boundaries of creativity, I eagerly anticipate the next chapter in this ever-unfolding narrative.